Episode 537
Michelin 3xplorer Club: Tires in web3?
In this episode, we explore Michelin's unconventional entry into Web3. With a century-old history of unique marketing, Michelin's NFT project, the Mich3lin Explorer Club, aims to engage the travel-loving audience.
Using their iconic mascot and a long-term approach to boost tire sales. It's a fascinating case study worth checking out!
12 Eth Essentials: 12 Ethereum Essentials
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NFT 101 Episodes:
#47 - NFT Words & Verbiage Part II
#97 - NFT Words & Verbiage Part III
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Recommended Reading for Web3 Enthusiasts:
The Bitcoin Standard: https://amzn.to/3K31jvL
The 10 Best-Ever Anxiety Management Techniques: https://amzn.to/3YphPL2
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